Chinese Iverson and The World's Craziest NBA Fans
In 1987, then-commissioner David Stern cut a deal with CCTV to broadcast NBA games in China. What followed was the growth of a passionate basketball fanbase spearheaded by Yao Ming’s success in the NBA. But this country’s basketball culture is more than just Yao—from Emmanuel Mudiay’s lone season in the CBA to a new, up-and-comer’s success in the league, THE WAY WE BALL takes a look at the future of this country’s basketball scene.
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