The team embarks on a mission to rid gin of its old-fashioned image and develop a dark campaign inspired by Edvard Munch’s The Scream. Working with solemn film director Michael, who promises to produce a badly directed film for “distinctiveness”, the team comes up with the marketing slogan: “Loneliness, madness, misery and death, will all your life your companions be, Drink Gin.”

• Adam Buxton
• Shola Adewusi
• Kelly Adams