Exactly how do placebos work? Researchers believe that, through the power of suggestion, placebos may unleash the power of our own subconscious minds to cure ourselves. I was honored to participate in McGill University’s groundbreaking study of an accessory-assisted placebo. Could a fake, non-functioning “Sham Brain Scanner” enable children with ADHD and other neurological conditions to alleviate their own symptoms?

• Michael Stevens

• Rosanna Pansino
• Philip Zimbardo
• Michael Stevens