The 80s - often described as the decade when greed was good. But it also marked the beginning of a potent alliance between charity and celebrity. Huge events are staged to deal with the crisis of poverty abroad and at home. President Reagan has set out a vision of a better future for Americans in the famous campaign ad, Morning in America. His foreign policy, however, is paying dividends - he is breaking down barriers as he pushes for an end to the Cold War.

• Rob Lowe
• Ron Reagan