The Persuaders

FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Writing:
  • Ric Esther Bienstock
  • Neil Docherty
  • David Fanning

Stars:
Release Date: 1983-01-17
Seasons: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44
TMDb: 7.5/10
  • Country: US
  • Language: English
  • Runtime: 55

Other episodes for this season

Sacred Ground
Episode 1 - Sacred Ground
The Choice 2004
Episode 2 - The Choice 2004
Rumsfeld's War
Episode 3 - Rumsfeld's War
The Persuaders
Episode 4 - The Persuaders
Is Wal-Mart Good for America?
Episode 5 - Is Wal-Mart Good for Amer...
Secret History of the Credit Card
Episode 6 - Secret History of the Cre...
Al Qaeda's New Front
Episode 7 - Al Qaeda's New Front
House of Saud
Episode 8 - House of Saud
A Company of Soldiers
Episode 9 - A Company of Soldiers
The Soldier's Heart
Episode 10 - The Soldier's Heart
Israel's Next War?
Episode 11 - Israel's Next War?
Karl Rove -- the Architect
Episode 12 - Karl Rove -- the Architec...
Death of a Princess (Updated)
Episode 13 - Death of a Princess (Upda...
The New Asylums
Episode 14 - The New Asylums
A Jew Among the Germans
Episode 15 - A Jew Among the Germans
Private Warriors
Episode 16 - Private Warriors