The Gruen Transfer (2008)
Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
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Episode 1 - Australia
Release Date: 2009-03-18In this episode : How Do You Sell: Australia, The Pitch: Nuclear Power, Ad of The Week: CareerBuilder.com
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Episode 2 - Oral Care
Release Date: 2009-03-25In this episode : How Do You Sell: Oral Care, Ad of The Week: Witchery Mens, The Pitch: Don Bradman
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Episode 3 - Bottled Water
Release Date: 2009-04-01In this episode : How Do You Sell: Bottled Water, Ad of The Week: Fake Internet Ads, The Pitch: Ice to Eskimos
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Episode 4 - Petrol
Release Date: 2009-04-08In this episode : How Do You Sell: Petrol, Ad of The Week: Damage Control, The Pitch: Synchronised Swimming for Aussie Men
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Episode 5 - Weight Loss
Release Date: 2009-04-15In this episode : How Do You Sell: Weightloss, Ad of The Week: Sexual Abuse, The Pitch: The GFC's effect on CEOs
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Episode 6 - Breakfast Cereal
Release Date: 2009-04-22In this episode : How Do You Sell: Breakfast Cereal, Ad of The Week: The Million Project, The Pitch: Cosmetic Surgery for Children
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Episode 7 - Tobacco
Release Date: 2009-04-29In this episode : How Do You Sell: Tobacco, Ad of The Week: Cruelty to Actors, The Pitch: Bring 2012 Olympics to Australia
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Episode 8 - Yourself
Release Date: 2009-05-06In this episode : How Do You Sell: Yourself, Ad of The Week: Coca Cola's Health Claims, The Pitch: Cane Toads For Pets
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Episode 9 - Meat
Release Date: 2009-05-13In this episode : How Do You Sell: Meat, Ad of The Week: Speight's Beer, The Pitch: Fat Pride
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Episode 10 - Hamburgers
Release Date: 2009-05-20In this episode : How Do You Sell: Hamburgers, Ad of the Week: GE sexy mine workers, The Pitch: Make Australians give up their public holidays