2000 - present: From Eminem to hip-hop empires; Sean John and Rocawear; Vitamin Water and Beats by Dre; hip-hop slang pervades the culture; Ice Cube, Ice T and Queen Latifah become lovable TV and film stars; the dawn of a new political movement in hip-hop; Vote or Die; Hurricane Katrina and the election of the first African American president.

• Billy Corben

• Steve Stoute